This is a second post in the business blogging series. My aim for the series is to teach you how you can effectively use blogging to grow your business.
Most people are scared of writing. I know, not so long ago I was one of them.
But what used to scare me more was coming up with ideas for content. Let’s face it, it’s one thing to be good at what you do but showing it in any other way than through your work is another.
I am sure you know something about that, right?
Luckily, there is a very easy way to come up with content so good, that it will satisfy even your most demanding clients and prospects. But here is the best part, it will take you no more than 10 minutes a day to do so.
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Much has been said about managing internet companies with smart phones.
In fact, the internet is filled with tips and advice on that matter. And I bet many of you go around thinking how lucky those internet marketers are. They don’t have to go to the office, or even open up their laptops to check how much their business has grown since last week or so. They can do it whenever they please and get their work done. Or at least a major part of it.
But what about traditional businesses like yours or mine? Do we have to be confined to our desks to run and manage our companies? Can we not push our businesses forward while stuck in traffic?
Well, the good news is that we can. I have been managing my business through a smart phone for over a year now. In fact, even most of the posts you read on this blog (including this very one) were drafted on my iphone.
I became almost office free with the phone.
Of course all my work still has to be done on my laptop, that’s unavoidable. However, all aspects of running a business are often managed from my phone and I tell you, life has never been easier.
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Slow times are natural for every business, it’s a fact.
But you probably have heard completely opposite statements in that regard, haven’t you? Well then, let me tell you one thing, without slow times your company would collapse really quickly.
Slow times give you a chance to step back and look at your business from a different perspective. Thanks to them you can finally focus on things you wouldn’t normally have time for. And I don’t mean your equipment maintenance or catching up with the bookkeeping. These things are important too but slow times give you the opportunity to look at how your business performs and fix whatever you feel isn’t right.
Yet, in spite of that many business owners fear them.
They consider them a sign of trouble in the company, industry or business in general whereas in most cases they only show that you did a great job for your clients. You satisfied their needs, solved their problems and now it is time for you to take a well deserved break from them. Your clients will eventually come back to you once they have new problems to solve or needs to fulfill. Until then, this is your time to push your company forward.
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This is a first post in a business blogging series. My goal is to show you how you can market your business and increase your sales with a blog.
Business blogging is one of the easiest and certainly the cheapest way to promote a business online. Yet statistics show only 39% of companies in the US use it for marketing. I am sure that in Ireland, where I live, the number is even lower. I don’t know the figures from your corner of the world if you live somewhere else but I am sure that they are not great either.
What’s even worse, most of the businesses that blog are doing it the wrong way.
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Todays post was written by Lorna Barrow, an extraordinary business coach and writer. Read her 7 tips to get the most of networking.
The last time I was in New York City, I looked through my hotel window and I saw a guy giving out flyers like crazy. His was really a class act. He managed to deftly hand one to every passerby on his left side at the same time as every vehicle driver on the right. Did he notice that most of them just balled them up and threw them in the garbage? Did he care? He was just hustling!
Last month I went to a cocktail reception hosted by one of my colleagues to launch a new product and there was the Hustler’s brother!
He was standing in the corner near the door with a big smile that had frozen in place over time and he was handing out business cards to anyone who came within three feet of him. Did he notice that not many people bother to look at them? Did he care? He was networking!
If I’ve told you once, I’ve told you a hundred times. If you think networking is about meeting as many people as you can, telling them about yourself and handing out hundreds of business cards, you are wrong.
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“The selling process starts when the customer objects” – Jeffrey Gitomer
Do you know the ultimate of all sales objections? The one no prospect will reveal but certainly thinks of all the time? And the one that is preventing you from winning many great contracts?
It’s risk. Or better, a fear of the consequences of the purchase.
Most of your prospects are afraid of what will happen if they buy from you and things go wrong. What will be the consequences to them? How much do they risk by buying from you? Is it only money or is it their reputation, position within the company, maybe their career? There could be millions of things. But here is your chance, if you overcome that fear, if you make the prospect feel safe he will buy from you.
So, the only problem is, how do you do it?
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