If you’re looking to create your first website, or even to update an existing one for your small business, there are a number of things you should consider first. Many small business are disappointed with their first website and feel that it has not delivered what they wanted. This guide will help you to ask the right questions and get the best from your website.
1. Aim of Your Site
You need to have an aim for your website, otherwise you risk getting the message lost, confusing visitors and losing business. Are you going to be selling a product online? Do you want to get data from your customers in the form of a newsletter sign up? Do you just want people to get in touch? If you don’t have a purpose for your website, there is no point in having one. [Read more...]