05/22/2013

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10 Steps To Choosing A Domain Name

11/18/2011 By

When it comes to starting any sort of website, the first thing that you will need to sort out is the domain name. While many years ago you may have been able to register pretty much any domain that you wanted, there is now fewer quality domains available and choosing the right domain can be difficult. This article will cover 10 important points to consider when purchasing a domain name,

  1. Domain Extension – The most popular extension for any domain name is “.com”. If your website will be dealing with more than one country, you should ensure that you have the .com extension. If you are only planning on dealing with one country though, you may want to consider domains such as “.co.uk” for the UK , “.com.au” for Australia and “.de” for Germany. [Read more...]
Filed Under: Blogging, Marketing Tagged With: , , ,

Website Content Writing Tips: A Homepage

03/03/2011 By

One of the areas of marketing that many small business owners really struggle with is website content writing. Even if it is not directly them who turn their message into a well crafted copy, coming up with what they should be communicating to their visitors is still a problem.

As much as I am an advocate of creating a website yourself, I believe that the content on it should be delivered by a professional. At the end of this post I even list some of my writer friends whom I can vouch for when it comes to website content writing.

However, I am also aware that for many startups hiring a professional writer is way beyond their budget. Thinking of them I wrote a set of guidelines to follow when creating content for their websites.

In this first post of the series I want to focus on the main entry point to a website, its home page.

[Read more...]

Filed Under: Blogging, Marketing, Popular

Proofreading Your Business Documents – 10 Tips to Avoid a Disaster

09/21/2010 By

Many years ago I set up a Young Composers Forum, an organization which aimed to help young composers, like myself at a time to get their works performed. A long story short, in need of some help we send a letter to the Dean of the Academy of Music. It was a typical business correspondence asking for advice, patronage and some support too. I wrote it and send it off, without proofreading. Turned out I misspelled the Deans name at the top of the letter.

A result? We lost a valuable ally and potential sponsor.

Typos and errors in copy are not something that many small business owners would consider a serious mistake. Ufortunately they still can hurt your reputation in the eyes of your prospect or a client.

Let’s face it, clients build an image of you based on every piece of contact with you they have and seeing errors in that quote you sent them or on your price board in your shop, menu in the cafe and so on certainly doesn’t help.

[Read more...]

Filed Under: Blogging, Management

Business Blogging – How to Write Interesting Posts Even If You’re Not a Writer

09/07/2010 By

This is a third post in a business blogging series in which I teach you how to use blogging to promote your small business.

One of the things I like about blogging is that you don’t have to be a professional writer in order to be successful at it. Unlike prose or academic writing, rules in blogging are more lose. Blogging gives many of us, especially those who are not professional writers a chance to express our ideas in writing and reach our target audiences.

I am an example of this. I am neither a native English speaker, nor I have never been taught the language. I have never studied literature, even in my native tongue and never took any writing classes. Yet I write for this and many other blogs and get people interested in my ideas. Incredible.

Why do I write all of this though? Simply because I want to show you that when it comes to blogging, there is really nothing to be afraid of.

In the past two posts of the series I talked about the benefits of blogging for small businesses and coming up with idea for your posts. Today it’s time to learn how to turn those ideas into posts. And of course how to do it even if you are not a trained writer and have no writing experience whatsoever.

[Read more...]

Filed Under: Blogging

Business Blogging – Coming Up With Killer Blog Content Ideas

09/01/2010 By

This is a second post in the business blogging series. My aim for the series is to teach you how you can effectively use blogging to grow your business.

Most people are scared of writing. I know, not so long ago I was one of them.

But what used to scare me more was coming up with ideas for content. Let’s face it, it’s one thing to be good at what you do but showing it in any other way than through your work is another.

I am sure you know something about that, right?

Luckily, there is a very easy way to come up with content so good, that it will satisfy even your most demanding clients and prospects. But here is the best part, it will take you no more than 10 minutes a day to do so.

[Read more...]

Filed Under: Blogging
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