If your business predominantly operates online, you will no doubt have invested in web-based advertising. However, overlooking offline marketing altogether would be a mistake.
Many businesses now operate largely or even solely online, meaning that web-based advertising in all its forms is an important way to raise your profile. However, there are clients you will simply never reach this way for one reason or another. Although offline advertising can be expensive, there are ways of engaging people in the real world that are easy, cheap and effective. These include:
- Business cards
- Stationary and emails
- QR codes
These are an excellent way to network and leave your details with interested parties. They are cheap to produce, thanks to the rise of digital printing, and come in almost infinite variety – don’t feel you have to restrict yourself to the traditional white rectangle. Just make sure you create a strong, clear design, and opt for good quality card and printing. If you need some ideas, simply look at other people’s cards or search the web for some inspiration.