How to Email Cold Call Prospects Out of the Blue

Looking for Email Cold Call Templates? Go to the end of this post to download my 5 templates that work, 100% guaranteed!

A couple of months ago I wrote about my way of using email “cold call” as a method of approaching prospects out of the blue. Recently, with the publication of my free course on selling (UPDATE: now discontinued) I started receiving questions about it again, and so I decided to write about my system once more.

In my opinion, email “cold call” is the best way to get in touch with a prospect if you two have never met and there is no chance for that to happen either. This is the simplest and most effective way to do it but what’s more important, it allows you to target your prospect directly. And that can only increase your chances of success.

I personally have been using this method for few years at least and I think I perfected if not everything then at least the most of it. My success rate is well above 50% and most of those people turn into clients.

Of course I am not saying that email “cold call” is the only system to use, however for those of you who asked me for the advice on the matter, here is how I do it:

1. I first research the prospect and try to find something that we might have in common. This might be the same school we attended, common friends or business relations. The key is to try and find something that will help with breaking the ice and establishing rapport. A common friend is the best by far, however many other things will work well.
2. I send my prospect a cold-email as I refer to it. For more information on how I construct it, see my post from July.
3. Two days later, if I haven’t received a reply, I ring the prospect to see if he had a chance to read my email. Most of them had and already have an answer for me. Tip: most prospects, even if they are interested in your offer, have other, more important things to do so expect your reply rate to be very low. In other words, prepare yourself for making a lot of calls.

And that’s it. Usually at this stage I either have a meeting scheduled, follow up arranged or I know that the prospect is not interested in buying from me right now. However, if that’s the case I always ask them if they would be interested in receiving my weekly newsletter.

I divide prospects into two categories, active and passive. Active are naturally those who set up a meeting or even buy, now. Passive are those who turned me down, however I know that they may need my services in the future. And hence I try to get them on my mailing list at least, just to have my name popping in in their inbox. It works (I actually had passive prospects “activating” even after two years!)

Do I use a template?

Yes. The email “cold call” I sent is based on a template however certain parts of it are customized to each recipient. These include their name (naturally), ice breaking opening paragraph / rapport building opening paragraph and in some cases the request (although I also have few request templates I use).

Over the last few years I developed a number of templates that I use, depending on the prospect and now you can buy 5 of them and use to win your own clients.

What email subject do I use?

I have to be honest with you; the subject of my cold-email is my weakest point. I have tried many but can’t honestly tell if any one of them was more successful than the others.

One thing I know though, never use words like offer, promotion, cheap, cost saving and so on. These words are usually blacklisted in our minds when it comes to email subjects and I can guarantee you that if you use them, your email will get ignored.

How many emails I send a day?

Well, when I started I was doing it for most of the day, mainly because I had no clients. So there were tens of emails a day I would send. In time, when you have projects to work on and clients to look after you will find yourself having less time for cold emailing.

I would say, these days I spent around an hour a day on it and send around 5 emails. That includes finding prospects, researching them and sending them an email.

Download 5 Email Cold Call Templates Now!!!

Start cold call emailing prospects like a Pro! Use templates that are proven to work and have been tested by me over the last 3 years to a huge success!

• Only Fill in Your Details, Rest is Already Written for You!
• Easy to Modify to Your Needs!
• 100% Working, Guaranteed!

Get those amazing templates that will help you to grow your client base for $9.99 only!