12/11/2017

How to Get a Job in Sales: Two Tactics

So you want a job in sales, huh? In today’s economy, it’s just you and a couple of hundreds of thousands of other employment hopefuls. However, that doesn’t have to mean all is lost. Quite the contrary. While sales jobs may be comparatively scarce to, say, three years ago, this doesn’t mean that a well-prepared, good quality job candidate will not stand out, with or without previous sales experience, sales training or other prerequisites. Of course, the first, absolutely vital step in any job hunting process, irrespective of field and/or position entails the appropriate selection of the job itself. There is no point in applying for a Senior level position, if your experience can be described as Entry Level at best. Also, if your targeted employer-to-be is specifically asking for a given type of experience, be it with IT products, FMCG or cosmetics, make sure you actually have that experience prior to applying. There is no point in sending in a resume to a position for which you are blatantly unqualified. Worst case scenario, the company employee in charge of recruitment will take note of your name and you will be forever negatively pegged in their eyes. This article addresses those candidates who have the adequate level of experience in relevant fields, yet are still not getting the call-backs they’re waiting for. What to do? There are several simple strategies you can employ.

Befriend a Friend of the Hiring Manager

While the above title might be more on the humorous side, and it is to be taken lightly, “with a pinch of salt,” as they say, it still contains a grain of truth. What do you do when you perfectly presented yourself during the interview, are absolutely certain your cover letter and resume are stellar in all aspects, content and presentation included, and you’re still not getting the call. You have the sales experience, the sales training, and still… nothing. The solution is definitely not to get desperate and start assassinating the hiring manager or their assistant with countless calls and/or emails. Of course, one thank-you follow-up message is not just recommended, it is nearly mandatory in terms of etiquette. However, what you need to do next is wrack your brain and figure out if your connections in the business can’t come up with someone who has worked with the manager or knows them personally. Don’t make that begging call. Get someone to make it for you, to put in a good word for you, as it were. Your chances will multiply manifold.

Consider Career Coaching

Obviously, most frustrated sales employment hopefuls tend to assume that they are the proud owners of the world’s most scintillating cover letter and best-put-together resume. Most are, of course, mistaken. There is no shame in going in for career coaching, even if you’re well past college age. A career coach will analyze your self-promotion materials with just as much attention as any potential employer would. To boot, they will provide you with one-on-one assistance on how to rewrite them so as to best promote yourself. They will recommend the appropriate sales training courses you might want to take, in order to network and garner know-how in your desired field. Essentially, they will provide professional (and often personal) support and guide you toward a satisfying job, while also relieving you of some of that frustration. Just make sure you find an actual career choice, not some sharky swindler.